Restoring Campper.com's Google Business Profiles
Campper.com encountered a major crisis when all their Google Business Profiles were suspended simultaneously. Despite multiple reinstatement attempts by their internal team, the profiles remained inaccessible. Leadmetrics stepped in and restored all profiles within one month.
What we were up against
Campper.com, a leading name in the hospitality industry, encountered a major crisis when all their Google Business Profiles were suspended simultaneously. With multiple listings under their account — each with a significant number of customer reviews — the suspension disrupted their online visibility and customer trust. Despite multiple reinstatement attempts by their internal digital marketing team, the profiles remained inaccessible.
Multiple Simultaneous Suspensions
All business profiles were suspended at the same time, causing an immediate and total loss of local search visibility across all locations.
Failed Reinstatement Attempts
Previous appeals submitted by the internal team were unsuccessful, leaving the business in a prolonged state of suspension with no clear path to recovery.
Customer Trust at Risk
Years of valuable customer reviews were temporarily inaccessible, eroding the brand's credibility and ability to attract new customers.
Policy Compliance Issues
The profiles contained keyword stuffing, incomplete business information, and ownership documentation inconsistencies — all violations of Google's policies.
How Leadmetrics helped
Leadmetrics conducted a comprehensive audit and developed a strategic reinstatement plan tailored to Google's current policies and best practices.
Audit and Diagnosis
Conducted a detailed review of all profiles, identifying keyword stuffing, incomplete data, and ownership inconsistencies that triggered the suspension.
Strategic Appeal Submission
Avoided repeated appeals from the same account. Updated ownership documentation and submitted a fully compliant reinstatement request with proper justification.
Compliance and Optimisation
Ensured all profile information was accurate, complete, and aligned with Google's policies. Removed all spammy content and keyword stuffing.
Monitoring and Follow-Up
Established regular monitoring throughout the reinstatement process and responded promptly to any Google inquiries to expedite approval.
The impact delivered
- All suspended Google Business Profiles reinstated within one month
- Profiles fully optimised for long-term Google policy compliance
- All customer reviews preserved and online presence fully restored
- Enhanced brand reputation and customer confidence across all locations
The team is knowledgeable and professional. Leadmetrics is one of the best digital marketing agencies we have engaged with.
Key lessons learned
Google suspensions are commonly triggered by keyword stuffing, incomplete information, or policy violations
Avoid submitting repeated appeals from the same account — it reduces reinstatement chances
Maintain accurate, up-to-date profile information and ensure multiple account managers for accountability
Follow Google's reinstatement process strictly and update ownership documentation before appealing