Case Study
Leadmetrics in Revitalizing Guiders's Digital Presence
Guiders Education, a leading education & training institute having centres at Kochi and Thrissur, Kerala, specializes in programs such as Aviation, Logistics and Accounting. Known for its reputation as one of the top institutions in Kerala, the academy relied heavily on digital marketing to source leads for its courses. However, post-pandemic, the quality of leads significantly declined, resulting in a decrease in new admissions.
Challenge
What we were up against
Declining Lead Quality
Post-pandemic, the quality of leads significantly declined from effective levels to just 10%, resulting in a decrease in new admissions and threatening the institution's growth sustainability.
Ineffective Digital Marketing Strategies
Competitors had surpassed Guiders Education due to ineffective digital marketing strategies. The quality of existing campaigns and resource competence were insufficient, leading to suboptimal results.
High Cost Per Lead (CPL)
The institution was experiencing high costs per lead across their campaigns, making lead generation financially unsustainable and reducing ROI on marketing investments.
Low Organic Traffic
Guiders Academy Education had zero to very less organic traffic, relying solely on direct sources. Despite offering top aviation, logistics, and accounting courses, its online visibility remained weak, limiting student reach.
Poor SEO Performance
Zero visibility in search results and keywords, leading to extremely low organic traffic and poor online discoverability.
Underutilised Google Business Profile
Low visibility in local searches, resulting in fewer calls and inquiries from potential students in the local market.
Solution
How Leadmetrics helped
To address these challenges, Leadmetrics developed a customized digital marketing strategy tailored to the unique requirements of Guiders Education. The focus was directed toward Performance Marketing, Website & SEO Optimization, Google Business Profile Management, Content Marketing, and Social Media Marketing (with a special emphasis on Facebook and Meta platforms).
Performance Marketing Optimization
Leadmetrics developed a customized digital marketing strategy with initial focus on Performance Marketing. By refining targeting, ad copy, and keyword strategies, they successfully doubled and later tripled the count of quality leads, ensuring Guiders Education consistently ranked as the top performer on Google Ads tools.
Website & SEO Optimization
Comprehensive SEO strategies were implemented to improve organic visibility and search rankings, resulting in significant improvements in organic traffic and user engagement.
Google Business Profile Management
Optimized Google Business Profile to improve local search visibility and increase calls and inquiries from potential students.
Content Marketing Strategy
Developed and implemented a content marketing strategy to improve engagement and provide valuable information to potential students.
Social Media Marketing
Focused social media marketing with special emphasis on Facebook and Meta platforms to increase engagement and reach potential students.
Leadmetrics innovative approach ensured measurable growth in impressions and leads, making every campaign feel tailored and impactful. If you're looking for a partner who blends AI innovation with digital marketing excellence to drive results quickly, look no further! - Riya Cherian, Director Academics
Takeaways
Key lessons learned
Lead quality improved dramatically from 10% to an average of 85% across all verticals, including Aviation and Logistics programs, ensuring that the leads generated were more likely to convert into admissions.
Aviation Campaign CPL reduced by 62% in July 2024 from ₹407.63 to ₹155.56, and Logistics Campaign CPL dropped by 46.94% in December, demonstrating effective cost optimization.
The website experienced an 83% surge in organic traffic within a year and new organic users rose by 82.4%, significantly boosting engagement and conversions.
The overall improvements in lead generation, cost efficiency, and traffic growth helped Guiders Education sustain and grow its admissions post-pandemic.